Media Engagement

To coincide with the launch of the white paper, a media campaign was conducted including a key messages document, reactive Q&A, press release and targeted media list.

The press release highlighted the key messages and five-point plan, with relevant statistics and quotes from authors.

Coverage was secured in news media, peer‐reviewed journals and websites relating to oncology, radiotherapy, general healthcare and policy.
In total, almost 20 pieces of high-quality original coverage were secured, in publications including Physics World, Medical Xpress, Open Access Government and Cancer Nursing Practice.